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Showing posts from June, 2022

VAULT Creator Highlight with thezoekid1

VAULT is an NFT space created by creators for creators, your go-to place for high-quality, curated, digital art from top creators around the globe. The VAULT highlight series focuses on the creators that are part of our NFT Community. This week we are excited to introduce you to, thezoekid1  . Zoe Osborne is a spatial designer from Barbados. She is a graduate of the School of Interior Design in Toronto and creates physical and 3-dimensional spaces. Her work has a focus on Caribbean symbolism and narratives with an exploration in homesickness in the Caribbean Diaspora. Zoe, who uses the artist name Thezoekid1, has showcased digital animations in Barbados, Dubai, Miami, Toronto and NYC for exhibitions curated by different institutions. Get to Know the Creator and the NFT Space How did you get your start in interior design and how did you realize it would translate so well in the NFT space? One of my favorite things to do when visiting a new space was to analyze how the layout, li

Gender identity in commercial Licensing

According to research from the Pew Research Center, more than a third of Gen Zers personally know someone who uses gender-neutral pronouns, and 59% say that online profiles and forms should include options beyond the binary “man” and “woman.” Half say that society is not accepting enough of people who don’t identify as either a man or a woman. Meanwhile, CEOs and presidential candidates alike have started listing their gender pronouns in emails and social media bios, and more inclusive gender questions have been added to the General Social Survey (GSS) . United Airlines now offers non-binary gender booking options. Of course, this push for inclusion and equality across the gender spectrum has influenced the world of advertising. Last year, for instance, harmful gender stereotypes were banned in ads in the UK, following research suggesting that these messages could restrict opportunities for children, young people, and adults and ultimately play a part in unequal gender outcomes.

Why texture is important in your commercial content (part 1)

A few years ago, research by professors at the University of Washington Foster School of Business, Brigham Young University, San Diego State University, and the University of Illinois revealed that advertisements that trigger our sense of touch inspire customers to purchase products more quickly than those focusing primarily on sight or sound. Markets have long understood the power of touch. More than a decade ago, a different study published in the Journal of Consumer Research revealed that simply touching an object boosts our feelings of ownership over that object—and that people are willing to pay more for most objects they touch when compared to items they can’t touch. That, the authors of the second study hypothesized, could be why brands like Apple encourage people to touch products in-store before purchasing. In some cases, where physical touch wasn’t possible, the researchers found that merely imagining owning a product could increase what people are willing to pay for it.

Surf’s up: 11 tips for jaw-dropping surf photography

More than a hundred years ago, a photographer by the name of A. R. Gurrey self-published The Surf Riders of Hawaii , the first book dedicated entirely to the subject of surfing. By the 1930s, John Heath “Doc” Ball helped establish surf photography as a profession. In the 1960s, Leroy Grannis documented the surf scene at Hermosa Beach, while Ron Stoner captured the California waves in vivid technicolor. In the 1970s, Jeff Divine started taking yearly trips to photograph surfing in Oahu, Hawaii, a tradition he’d continue for decades to come. For over a century, photographers have been chasing waves, capturing surfers from land and sea in hopes of creating a single unforgettable picture. In the process, they built a genre and niche unlike any other. During the pandemic, surfing offered a respite and a way to reconnect with nature, while the sport’s dazzling debut at last year’s Olympics encouraged more people to hit the waves. Heading into summertime, we put together this quick begin

How NFTs are evolving DC Comics and fandom

The Bat Cowl NFT Collection comprises 200,000 unique works of 3D art, inspired by Batman’s iconic cowl. Drawing from the storied history of the comic book character, each work is generated from a whopping two billion possible combinations. Designed in collaboration with DC, Palm NFT Studio, and Daz3D, the project represents Warner Bros.’s latest foray into Web3—and it provides an interesting glimpse into what fandom could look like as we dip our toes into the metaverse. The cowls were originally priced at $300, with a much-anticipated reveal taking place after the close of the public sale. The primary sale has ended, followed by the secondary marketplace launch. Those who purchased cowls on the primary market are set to receive additional NFTs this summer. The Bat Cowl NFTs represent a “two-year” journey for fans, with updates made every 52 days. Importantly, holding a Bat Cowl grants collectors the opportunity to vote on the details of an upcoming comic, including the art, key c

VAULT Creator Highlight with Elena Paraskeva

VAULT is an NFT space created by creators for creators, your go-to place for high-quality, curated, digital art from top creators around the globe. The VAULT highlight series focuses on the creators that are part of our NFT Community. This week we are excited to introduce you to,  Elena Paraskeva . Elena Paraskeva is an international Conceptual Photographer and Art Director. She was awarded the Nikon-Photo Photographer Of The Year 2021, the Digital Camera Photographer Of The Year 2018 award and has won Gold/Silver/Bronze medals for her work in some of the world’s biggest and most prestigious photography competitions such as the Pollux Awards, New York Photography Awards, Trierenberg Supercircuit, International Color Awards, Chromatic Awards, Fine Art Photography Awards, LensCulture Portrait Awards, Neutral Density Awards, Prix De La Photographie Paris, Monovision Photography Awards, American Photography Open, IPA, One Eyeland, Moscow International Photography Awards, Neutral Densit

How to calibrate your monitor for perfect photo editing

If you’ve ever been told your photos are too dark, too bright—or worse, that your colors look wrong—you might have a calibration issue. Calibrating your computer monitor before editing your photos ensures your colors and brightness are accurate, according to a common standard. Without calibration, you run the risk of your photos looking “off” on other people’s screens—or ending up with prints that look wildly different from how you thought they would. If you calibrate your monitor properly, you can rest assured that your black will be black, white will be white, red will be red, green will be green, blue will be blue, and so on. In this guide, we’ll cover the basics of calibrating your desktop or laptop monitor, without going into too many technical details. While color calibration is a complex topic, we wanted to break down the fundamentals in a way that’s easy to understand—and won’t take up too much of your time. Our recommended method, which involves using a hardware device,

How wellness and self-love are influencing commercial advertising

Last year, The Body Shop UK released a new campaign titled Self Love Street , telling the story of three housemates overcoming self-doubt, the pain of rejection, criticism, and the pressure to be “perfect.” The brand was spurred to action, in part, by research indicating that almost one in two people feel more self-doubt than self-love—and survey findings suggesting that those with high levels of self-love tend to “bounce back” more quickly amid difficult times. The pressures of the last two years, exacerbated by the pandemic, have encouraged many of us to reevaluate our relationships with ourselves. In 2020, 73% of Americans reported being more conscious of needing self-care, according to a survey by the wellness software company Vagaro and OnePoll. 67% said that the self-care routines they developed during the pandemic, including at-home spa rituals and outdoor exercise, had become a permanent part of their lives. In turn, brands across industries have responded by launchi