In October, in anticipation of the holiday season, Ritz revealed a new holiday campaign celebrating the diversity of traditions that define this time of year. The brand also partnered with Bon Appetit to create a recipe book and videos showcasing different cultural moments, passed down from one generation to the next among immigrant families in the United States. In recent years, brands across industries have reminded us that representation and inclusion in advertising make a difference, especially around the holidays. Last year, Target focused on traditions, new and old, as part of a campaign featuring families celebrating Thanksgiving/Friendsgiving, Diwali, Hanukkah, and Christmas, all united by shared experiences and joy. In 2022, it’s not enough for marketers to rely on stereotypical portrayals of the holidays; instead, today’s consumers crave advertising that reflects their own, lived experiences. For that reason, it’s vital for commercial photographers around the world