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Ever since Hallmark coined the term “The Valentine’s Store” in a now-famous 1985 commercial, brands have connected with their customers in creative ways in the leadup to February 14th. According to estimates gathered over the years, 58 million pounds of chocolate are sold during Valentine’s week, sparkling wine sales spike, and 250 million roses are produced. In 2022, Valentine’s Day spending hit $23.9 billion, with the top five gifts being candy, cards, flowers, evenings out, and jewelry, according to the National Retail Federation . Following years of change and uncertainty, we’re looking forward to seeing not only how brands reimagine and reinterpret Valentine’s Day for 2023 but also how photographers visualize an evergreen but constantly evolving holiday. This year presents the opportunity to try something new and put a fresh spin on familiar themes, with more room for creativity and experimentation. Consider these five ideas when shooting timely content for your Licensing p

According to a new trend report by Expedia, Hotels.com, and Vrbo, 2023 will be a year of exploration, with travelers interested in bustling city culture, rustic outdoorsy lodges, and unconventional “hidden gem” destinations. For commercial photographers, who not only stay up-to-date on trends but also help set them, the new year poses an opportunity to expand your horizons and get creative with new or unexpected locations. You don’t have to travel far to find interesting spots; in fact, shooting locally, in your own neighborhood, can mean capturing unique images no one else has. Browsing the 500px collection on Getty Images, you can find best-selling photographs from all corners of the world: the shores of Inle Lake, the waterfalls of Iceland, or the peaks of the Dolomites. You’ll also find everyday moments captured at home, in the backyard, or at a local sugar beet farm. In this guide, the team at 500px shares seven must-have tips for making the most of a great location in 20

According to one survey from a few years back, freelancers working in creative fields lose a whopping £5,394 annually by working for clients for free (or for “exposure”). A separate study of creative workers in the UK found that 60% of those under the age of 30 had not been paid for all the hours they worked for the previous month. Further research suggests that there’s a pay gap in the creative freelance market, with women paid less than men doing the same job. In other words: freelancers in creative industries are often overworked and underpaid. While raising your rates can be daunting, it’s a fundamental step to building a sustainable business, and it’s something you’ll have to do throughout the lifetime of your business. Let’s dig into some of the reasons why (and when) you should consider raising your prices and how to do it without losing clients. It’s time to raise your prices if… Your cost of doing business has increased Buying new gear, renting equipment, and acquir

Learn how to make a collage animation in After Effects with this in-depth, step-by-step guide, in just over an hour. Jump to content in this section: Introduction Getting Started Creating a Background Making Your Collage End Screen CTA Adding Elements and Effects Finishing Up What You'll Learn: Making an After Effects Collage Animation How to use rotoscoping to create multiple layers How to create blending effects How to motion track How to add and use 3D assets How to use the Keylight effect in After Effects How to make a stop motion style collage animation in After Effects 1. Introduction 1.1 Recreate This Collage Effect! Watch video lesson (1 min) ↗ Check out this quick, one minute long introduction video to see what you'll be learning, the creative process that'll lead to your video collage animation in After Effects, and how to put it all together.  To download all the items used in this course , head over to Envat